Living in the cloud
A colleague of mine has as MSN tagline: “All people see is location independent capabilities and information. Everything else lives in the cloud”. Maybe we are there for people, for individuals, but for enterprises? Last week I personally encountered an example of typical Enterprise 1.0 behavior.
Just watch the following video on cloud recruitment. It will open your mind to a new way of engaging with (future) employees. Go out into the cloud and find them, talk to them, seduce them.
Typical 2.0 behavior, right? Maybe a little too positive for the current economic times, but the idea will never go away. It is like a genie let out of the bottle. The recruiter or enterprise will have to reach out to future employees.
Even better: a company will create a community of interest on sites where potential employees gather. It will show that it takes genuine interest in what is happening. Giving current and potential employees the chance to share stories. Creating a hyve of professionals, buzzing with news.
Linked In offers communities as described above with the Linked In Groups. However, nothing is guaranteed with those groups. I am a member of several groups and depending on the subject you assume several things about a group. Or at least I do.
For example, if a group is named after an (irl) organization that I am already a member of, I assume that that organization owns the group. Web 2.0 however tells you that anybody might be the owner of the group. In my case, an anybody that had nothing to do with the group in real life. Adequate intervention from the Internet Police changed ownership into hand of an individual that was a member of the exsiting group.
However, in the spirit of Enterprise 2.0, the organization that gave the group its name should have been the one behind a group like this. Showing its engagement to its members, both current and potential. Its openness to communication and its willingness to participate in the Information Age (2.0). A missed opportunity, if you believe in Cloud Recruiting.
